On June 21st, the final Harry Potter book, Deathly Hallows, will go on sale and millions of copies will go flying off of store shelves. Unfortunately, the smaller local and regional bookstores will not be seeing much of this initial rush. Why? Wal-Mart will be selling the books at a loss at 50% off the suggested retail price. Wal-Mart will actually be losing money on each sale simply as a loss leader to pull traffic into its stores. This is a sad chapter in what has otherwise been a celebration of reading and books in an increasingly multimedia-driven world.
Wal-Mart Watch has created a parody site specifically against this particular promotion. Below is the parody video trailer from waldemartwatch.com :